fuzzy logic & business applications

Michael Lee (armin.eichinger@stud.uni-regensburg.de)
Tue, 4 Jun 1996 03:04:23 +0200


I don't know whether I am addressing the appropriate audience.
Currently I am doing my thesis . The topic examined is HOW do WHAT
factors influence customers' buying behavior in a certain market area.
The paradigm is a typical expert-novice comparison. The method used to
study the representation of uncertainty (concerning the HOW) is fuzzy
logic. Now my question: Does anyone know an article dealing with a
similar topic - or thinks s/he has heard of a study the cousin of
her/his best friend's daughter is involved in? Please ask her (the
daughter) to tell you more about it so you can do the same to me!
Thanks in advance!