Product Mktg. Job at Gensym Corp.

Mike Fouche (
Fri, 15 Mar 1996 19:35:29 +0100

Based in Cambridge, Gensym Corp. is a leading supplier of
software products and services for developing and deploying
intelligent systems. We are looking to hire a Product
Marketing Manager Application Products.

Candidate must have strong product marketing experience with
advanced process automation software systems, preferably in
the process manufacturing industries. An understanding of
neural network and fuzzy logic technology is preferred. A
minimum of 10 years of related job experience is preferred.
An advanced technical degree along with good communication
skills is essential.

Job Description:
Candidate will be responsible for the management and
implementation of all aspects of product marketing for
Gensyms application software products, including our G2
Diagnostic Assistant and NeurOn-Line products.
Responsibilities will include, but are not limited to the

Market opportunity analysis
Product requirements definition
Competitive analyses and product positioning
Product packaging, licensing and pricing recommendations
Hardware and software requirements for product
Product-related announcements and special promotions
Assistance with future product release planning, tracking,
and communication
Assistance with beta site selection and tracking
Field awareness and training on topics listed above
Development of product marketing collateral including
presentations, product brochures, data sheets, videos,
application success stories, etc.
Proactive planning and support of field events to promote
Cooperative marketing related to the development and
promotion of these products in association with marketing
Support of product demo development

Hiring Manager:
Kathy Kessel - Vice President of Marketing
Gensym Corporation
125 CambridgePark Drive
Cambridge, MA 02140
Phone: (617) 547-2500 x292
Fax resumes to: (617) 547-1962