media selection in advertising

yvesp (yvesp@metronet.de)
Sun, 9 Nov 1997 03:04:33 +0100 (MET)

In 1978, Zimmermann published an essay on a fuzzy approach on media
selection in advertising. Does anybody know if ( and where ? ) he has come
back to the topic later ?
Does anybody know if he can be contacted in any way ?

Thanks in advance........ !!!

-- 
Yves Pelster

yvesp@metronet.de or pelste01@fsrz2.rz.uni-passau.de